Companion in Hindi means Saathi. And this campaign is targeting women, hence the name given is more feminine. The final name given to the campaign is Sangini which also means a friend or companion in Hindi.
The main focus of this campaign was to spread awareness among aged women about social isolation and eradication of the same with the help of each other.
In this campaign, everything is hand-drawn. From logo to posters to the book cover, everything is illustrated to give it an even more personalized and rustic touch.